Strategy Paper for Overcoming DTAG Market and Technology Advantage
This paper was created for a venture capital company and subsequently used to target cable accessible markets in Germany. The paper has been parsed in this forum to separately cover Digital TV, Broadband Data, Video on Demand, Telephony, Interactive TV, Gaming and Colocation.
VIDEO ON DEMAND
Video on demand viability depends upon two things,
1. Costs entailed 2. Compelling content
Offering VOD in the German market will take a different execution strategy and cost structure than is commonly used today. In the German market, much of the content which would be offered on Pay per View, is available for free over the airwaves. Also, infrastructure would need to be financed and built to allow VOD, which is not a common service currently in most cable systems. The two VOD dependencies go hand in hand. One cannot exist without the other, and each is the solution to the other.
1. Costs
